Head of Creative & Finance
With a sense of creativity in her genes, Kerry Daley initially trained as a chef before moving into the field of photography and art, pursuing her fascination with innovation and originality.
She interned at the BBC Good Food Magazine as a photographer before moving into the press office at the National Media Museum, Bradford (formerly the National Museum of Photography, Film & Television).
In 1997 she joined sister Susannah to work on the Tetley Brewery Wharf project in Leeds. Her particular sense for subtlety of detail led her to become Lead Tour Guide at Tetley and subsequently it was this awareness that meant she was perfectly placed to take the lead on production and creative when, in 1999, the newly formed PEEL ventured into the cruise industry.
“Success is in the detail” is something of a mantra for Kerry, so it was little surprise that she found she had a keen eye for figures.
As a result she now also runs the PEEL Finance Department as well as heading up the Creative Department. PEEL benefits from Kerry’s imaginative ingenuity, as she assesses audiences and constantly strives to be forward-thinking in developing new shows and entertainment products, watched and enjoyed the world over.